Ad-industry experts praise new ‘Built Ford Proud’ campaign

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Future Mobility Europe

November 7, 2022

Our Future Mobility Europe online event brings together more than 1,000 stakeholders to discuss the business models, technologies and trends shaping the future of mobility.

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Future Mobility North America December 5, 2022 Our Future Mobility North America online event brings together more than 1,000 stakeholders to discuss the business models, technologies and trends shaping the future of mobility. Find out more

A Family Name

Ford’s not some mythical creature, a worn out metaphor, or the result of some corporate merger. Ford’s a family name, and like it’s name it’s a family business. Built Ford Proud is a banner of pride in a legacy of core family values and quality vehicles. Ford’s proud of everything it does: it’s why they put their name on it.

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Rewarding Customer Loyalty

Ford is supporting this new message with an entirely overhualed customer loyalty program. With the introduction of reward programs like FordPass rewards, customers will gain access to points they can use for sales, services, and all kinds of experiences!

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